Your IMC@SLC Marketing Plan Final Project

Description: 
Your final marketing plan will be the summative project for your entire semester including your high school courses, MCOM1, MCOM12 and MARK101. It will be assessed based on the criteria for each course as outlined below by the professor or teacher responsible for those sections. This project will require a significant amount of effort and hours to complete, marks are weighted differently in each course. You will inherently practice time management, project management and team work skills to accomplish this assignment. Late assignments will NOT be accepted for ANY reason, therefore precautions to avoid potential unforeseen circumstances is expected.

Objective: 
To complete a comprehensive marketing plan for the imc@slc program.

Due Dates:
June 10
Milestone 8: Advertisements & Communication Collaterals
MCOM1 / MARK101

June 11
Milestone 9: Summary, References, Title Page, Table of Contents & Appendices
MCOM1

June 12
Milestone 10: Draft of Final / Meeting with Writing Centre
MCOM1

June 17
Final
Hard Copies of final plan (3)
ALL

10 minute presentation highlighting the key components from your plan using a digital presentation aid
MCOM1 / MARK101

Marks:

MARK101: Marketing
30%
*focused on marketing strategies, research and presentation

MCOM12: Media & Culture
30%
*focused on marketing channels and consumer behaviour 

MCOM1: Computer Applications
25%
*focused on template, layout, formats, computer applications, citations and planning 

Highschool Credits
30%
*evaluated on the combination of all marketing components, format, collaterals and research


For format and deliverables see the detailed outline >>