The detailed Milestones for the final project

May 29

• Milestone 1 due - Client Overview and Objectives
• Start work on People, Product and Promotion Strategies

June 3

• Milestone 2 due - People and Product Strategies
• Revised Milestone 1 (Client Overview and Objectives) due
• Start working on Budget and Timelines
• Continue working on Promotion Strategies

 June 4

• Milestone 3 due - Promotion Strategies
• Milestone 5 due - Budgets & Timelines
• Start working on Branding

June 5

• Milestone 6 due - Branding Revisions
• Start working on Ads / Promotional Collateral

June 7

• last day to book writing centre appt

June 10

• Milestone 8 due - Ads / Promotion collateral

June 11

• Milestone 9 due - document layout
• start working on presentation structure

June 12

• Milestone 10 - completed draft of full plan, meeting with Writing Centre

June 14

• final prep and revisions based on Writing Centre feedback

June 17

• final due date & presentations starting at 10am

SMART Objectives

The 5 P's are only as good as the idea

Seth Godin is a guru and a thought leader in marcom. His principles should guide your case submission and your marketing plans.

slidedeck - mark 101 - PLACE

Mark101 slidedeck - place from Lindsey Fair

MCOM1 - Resume Code Blog

Create a blogpost using the tools taught in class

• html, 
• help files, 
• embedding, 
• principles of SEO.

The blogpost is to highlight the skills you bring to an advertising / marketing coop and tasks you can do for them such as photoshop, basic blogging and website updating, prezi, powerpoint, google documents, etc. Include links to samples you've made. Use images from photoshop, prezi and other skills taught in this class to create a visually appealing post. Do not include your age, mailing address or school.

This post is 7% of your final mark.

The post is due by Friday, April 26th at noon.

Becoming a web monkey - or atleast someone that can make a few edits...

Code / Tag Resources:

http://support.google.com/blogger/bin/answer.py?hl=en&answer=42069
http://www.tipjunkie.com/lifestyle/tech/blogging-tips/blogging-101-basic-html-codes/

Your IMC@SLC Marketing Plan Final Project

Description: 
Your final marketing plan will be the summative project for your entire semester including your high school courses, MCOM1, MCOM12 and MARK101. It will be assessed based on the criteria for each course as outlined below by the professor or teacher responsible for those sections. This project will require a significant amount of effort and hours to complete, marks are weighted differently in each course. You will inherently practice time management, project management and team work skills to accomplish this assignment. Late assignments will NOT be accepted for ANY reason, therefore precautions to avoid potential unforeseen circumstances is expected.

Objective: 
To complete a comprehensive marketing plan for the imc@slc program.

Due Dates:
June 10
Milestone 8: Advertisements & Communication Collaterals
MCOM1 / MARK101

June 11
Milestone 9: Summary, References, Title Page, Table of Contents & Appendices
MCOM1

June 12
Milestone 10: Draft of Final / Meeting with Writing Centre
MCOM1

June 17
Final
Hard Copies of final plan (3)
ALL

10 minute presentation highlighting the key components from your plan using a digital presentation aid
MCOM1 / MARK101

Marks:

MARK101: Marketing
30%
*focused on marketing strategies, research and presentation

MCOM12: Media & Culture
30%
*focused on marketing channels and consumer behaviour 

MCOM1: Computer Applications
25%
*focused on template, layout, formats, computer applications, citations and planning 

Highschool Credits
30%
*evaluated on the combination of all marketing components, format, collaterals and research


For format and deliverables see the detailed outline >>