Mark 101 Course Outline

Link to the course delivery schedule --> https://docs.google.com/file/d/0B2vOJW-4Jyj6U1RqNTM3OE5GaHM/edit?usp=sharing

Course Learning Outcomes
At the conclusion of this course, students will be able to:

1. Identify and respond to client's marketing / marketing communications objectives by applying marketing and communications principles.
2. Participate in the development of creative solutions to address marketing / marketing communications challenges.
3. Perform market segmentation analysis to identify an organization's target market and define consumer behaviour in each segment.
4. Develop a fundamental marketing/ marketing communications plan and present and defend it persuasively
5. Portray behaviours among peers that reflect the attitude and professional outlook of a marketing practitioner.

Required Texts, Materials, Resources or Technical Materials Required



Think Marketing, Keith (Kip) Tuckwell
http://thethinkspot.ca/thinkmarketing/

Attendance and Participation
Attending class, participating in class discussions, exercises, and group meetings, are regarded as integral parts of the learning process. By attending regularly and participating in classroom activities a student is better equipped to make meaningful contributions in both individual and teamwork assignments. Therefore, regular attendance in class is expected. Students must attend 80% of their class hours. One mark will be deducted from a student’s final grade for each hour of missed class time up to a maximum of 9 hours in a 45-hour course (6 classes in a 2 x 1.5-hour a week format) and 12 hours in a 60-hour course (6 classes in a 2 x 2-hour a week format). Students who do not meet attendance obligations will fail the course. Attendance is taken at the start of class. Students who arrive late will not be allowed to mark the attendance sheet.

Group work and Grades
Grades on all assignments are combined to arrive at a final grade. However, the student must achieve a minimum average 50% on individual assignments (tests or other individual assignments) in order to achieve a passing grade. Teamwork contributes to the final grade but it is not the determining factor for passing the course if the student fails individual assignments. In the event that the average of a student’s individual mark does not exceed 50%, the individual marks will be the sole basis for determining the final grade in the course.

Due Dates
Meeting due dates is an essential requirement in business. The following policy regarding due dates applies to all courses in the Advertising – Integrated marketing Communications program:
All assignments must be submitted on time. A late assignment is a failed assignment. Students who hand in an assignment late or do not hand in an assignment at all will receive a “0” grade for that assignment. The grade of “0” will be factored into the student’s overall final grade. The only exceptions to this policy will be documented cases of illness or personal misfortune.