Class cancelled today, but you're not off the hook

You may not be able to get to school today, but there's no time to lose in your commercial development for Loyalist Cove Marina. So please do the following in lieu of today's class:

1. Watch these videos: http://imcslc.blogspot.ca/2013/02/videos-from-class-4-lecture.html
2. See the new schedule in regards to the commercial project http://imcslc.blogspot.ca/2013/02/new-schedule-dates-for-radio-commercial.html
3. See the slidedeck http://imcslc.blogspot.ca/2013/02/slidedeck-class-4-messaging.html (if you download it you get my notes in the notes section of the slides)
4. Listen to this podcast (it's of the radio show your commercials will be in and listen for the bits about Loyalist):http://cjai.ca/podcast-main/podcast1/Friday%20Morning%20Show%20-%20D20130125_H065955_D20130125_H095955.mp3

Please send your revised commercial storyboards / scripts to me before the trip on Friday based on the following:

• target market / segments you chose (PRISZM descriptions) – does it speak to them specifically?????
• new client info learned from the podcast
• positioning (from slidedeck)
• using an appeal (from slidedeck)
• consumer behaviour needs / checksheet

Stay dry and warm today.
See you Friday.